https://www.ericashultz.com/contact daily 0.75 2021-05-13 https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/604a2b49b87f2c53968bf74f/1615473507510/erica-2.jpeg Contact https://www.ericashultz.com/work daily 1.0 2021-03-12 https://www.ericashultz.com/work/hov-hub monthly 0.5 2021-03-11 https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/60496f9c2233970a609e55b7/1615431390690/hov-hub.jpg Work - House of Vans - House of Vans Hub My Role: Lead Designer: UI + Digital Art Direction Designed the central hub for all House of Vans events [copy and images are FPO-page delayed due to Covid-19]. My goal was to help users find and RSVP to larger events while being able to easily search for events at HOV locations all over the world. https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/60497e65514ff3024227315a/6049864cc5768658030a75ec/1615431390716/hov-desktop-1.jpg Work - House of Vans https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/60497e65514ff3024227315a/604985b5b819050bbb130de1/1615431390704/hov-desktop-1.gif Work - House of Vans https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/60497e65514ff3024227315a/604d455b8c95fb7a4580a87b/1615676763890/HOV-mobile-1.gif Work - House of Vans https://www.ericashultz.com/work/gcc monthly 0.5 2021-03-12 https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/60498945d9983c2c0312b4c4/1615432828656/gcc-mockup.jpg Work - Global Custom Culture - Global Custom Culture My Role: Lead Designer: UI + Digital Art Direction Artist: Morning Breath Refreshed the landing page and user flow for the annual Global Custom Culture contest. Created accompanying assets across the web including banners, emails and social. https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604986de69f212651b500ad3/60498a3aac649f5edae4310d/1615432828661/desktop-1.jpg Work - Global Custom Culture https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604986de69f212651b500ad3/60498a83ef8e3e2397e15e13/1615432828666/desktop-1.gif Work - Global Custom Culture https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604986de69f212651b500ad3/604d46ce0529a63220747943/1615677134954/gcc-mobile-1.gif Work - Global Custom Culture https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604986de69f212651b500ad3/6049943401ccc104fa60a2c2/1615566090845/fa20-cc-1390x556.jpg Work - Global Custom Culture https://www.ericashultz.com/work/ultrarange monthly 0.5 2021-03-11 https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/6049937c4c489a2ac1f82c44/1615435024528/UR-exo-mockup.jpg Work - UltraRange Exo Hi MTE - UltraRange EXO Hi MTE My Role: Lead Designer: UX + UI + Digital Art Direction Designed a landing page, web banners and email showcasing the UltraRange EXO Hi MTE footwear and technology. View the active site here. https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/60498c7cd2fb6126bb0361ff/6049910f5e0cc12e7ddf2101/1615435024532/ur-1.jpg Work - UltraRange Exo Hi MTE https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/60498c7cd2fb6126bb0361ff/604d443da1b3ce1d74e670b0/1615908910931/mobile-2.gif Work - UltraRange Exo Hi MTE https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/60498c7cd2fb6126bb0361ff/604992693ef68610c2bf0d95/1615435024538/ho20-urexohi-dual-gender-grid-640x290.gif Work - UltraRange Exo Hi MTE https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/60498c7cd2fb6126bb0361ff/6049928ab0300d5242d739d6/1615435024541/ho20-urexohi-dual-gender-grid-1390x290.gif Work - UltraRange Exo Hi MTE https://www.ericashultz.com/work/comfy monthly 0.5 2021-03-13 https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/60499796d2fb6126bb0444a3/1615436226739/comfy-mockup.jpg Work - Comfy Story - Comfy Story My Role: Lead Designer: Concept + UX + UI+ Digital Art Direction Artist: Josh Freydkis Created the “Comfy for All” concept, designed an interactive shopping experience for the vans.com homepage and created additional email and banners assets. A product grid rotates to match outfits in the corresponding animation. The eCommerce team reported that it was the “most successful mobile banner to date” for sales and interaction. Results: This asset consistently captured 20-34% of all visitors and was the highest performing asset on Mobile. The click rate for our longest run was 7.66%, which is leaps above our benchmark around 2% engagement, with a conversion rate of 7-9%. The asset created diversity to the Homepage offerings, leading to a 20-40% lift in Homepage performance under personalization. https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604995106d672d3db22581ed/604998c92b4193100fd3d60e/1615436226749/comfy-mobile-1+copy.jpg Work - Comfy Story https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604995106d672d3db22581ed/6049989b47e07f188441042d/1615436226744/comfy-mobile-1.gif Work - Comfy Story https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604995106d672d3db22581ed/60499927b6385552db78ed71/1615436226755/comfy-desktop-1.jpg Work - Comfy Story https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604995106d672d3db22581ed/604d46000529a6322074702f/1615676928400/comfy-mobile-1.gif Work - Comfy Story https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604995106d672d3db22581ed/604a2ccf6d672d3db22e6b5b/1615473871209/ho20-comfy-600w-v3.gif Work - Comfy Story https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604995106d672d3db22581ed/604998f7c439902d5f2f218b/1615436226752/ho20-comfy-600w-middle-small.gif Work - Comfy Story https://www.ericashultz.com/work/look-generator monthly 0.5 2021-03-13 https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/604b9657bcc066342a3bbef9/1615674426317/mobile-mock.jpg Work - Look Generator - Look Generator My Role: Lead Designer: UX + UI + Digital Art Direction Artist: Amanda DiGenova Created an interactive mix & match experience during the back to school season. The look generator is a fun way to create different characters and shop the latest footwear and apparel offerings. I found Amanda DiGenova’s artwork on Instagram and knew she would be a perfect collaborator for this project. The randomize button generates a randomly matched character and the user easily shops featured product. Conversion and engagement statistics for this project were very successful and it is frequently referenced as a touchstone by eCommerce and marketing teams. https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604b950a11cd797985100867/604b9e40dd6e67332cab717e/1615674426330/desktop-1.jpg Work - Look Generator https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604b950a11cd797985100867/604b9e6b80a5b16bf82ad85a/1615674426335/mobile-mock.jpg Work - Look Generator https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604b950a11cd797985100867/604b9ca4d3b62d6896f539fd/1615674426326/bts-secondary-2.gif Work - Look Generator https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604b950a11cd797985100867/604b9c9a65a8190946703fb0/1615674426322/f18-bts-1390x290.gif Work - Look Generator https://www.ericashultz.com/work/famuary monthly 0.5 2021-03-13 https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/604d3eb1f18cce695571bd5e/1615675064448/famuary-mockup.jpg Work - Famuary - Famuary My Role: Lead Designer: UX + UI Art Director: Shawn K. Designed a digital giveaway experience for Vans Family rewards program members. Famuary is 19 days of cool giveaways. Members logged in to their profile every day and entered to win that day’s prize. I designed the user journey from the tease-phase to site banners and emails. I loved the bold design and streamlined usability. This was a very successful campaign with many people logging in all 19 days and beyond. https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604d3c3a6f5a175d9f089a63/604d4168fb956624c617c2e2/1615675752460/Browser+window-1.jpg Work - Famuary https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604d3c3a6f5a175d9f089a63/604d416aa02885259027bb04/1615675754890/Browser-window-1.gif Work - Famuary https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604d3c3a6f5a175d9f089a63/604d424e2e1e471f1bc52a58/1615675982370/mobile-1.gif Work - Famuary https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604d3c3a6f5a175d9f089a63/604d42c0854d001c8e1a0e66/1615676096323/Browser+window-tease.jpg Work - Famuary https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/604d3c3a6f5a175d9f089a63/604d42ec118dc23a05f463f8/1615676140379/ho18-famuary-1390x290.gif Work - Famuary https://www.ericashultz.com/work/customs monthly 0.5 2021-06-02 https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/606248ec14783179bf30ac74/1622666433098/customs-mockup-2.jpg Work - Customs - Customs Homepage Refresh My Role: Lead Designer: UX + UI + Digital Art Direction View the active site here. https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/60ba3d036626181019624b02/1622818073753/Screen+Shot+2021-06-04+at+10.24.05+AM.png Work - Customs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/6050d0b628382d15ad02fd55/6062498ff79e49359af1d85b/1622666433103/customs-window-mockup-1.jpg Work - Customs https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/6050d0b628382d15ad02fd55/60649dcad6e49157875caeed/1622666433109/customs-window-gif.gif Work - Customs https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/6050d0b628382d15ad02fd55/6064a31c00722e10c549953e/1622666433117/customs-mobile-1.gif Work - Customs https://www.ericashultz.com/work/pride monthly 0.5 2021-06-02 https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/60b7f67232aaff26f5a26915/1622668918969/pride-window.jpg Work - Pride - Pride Campaign My Role: Lead Designer: UX + UI + Digital Art Direction Problem: Highlight four ambassador stories with easy navigation on mobile. Feature GLSEN donation piece. Pride product should be tertiary. View the active site here. https://static1.squarespace.com/static/60495bb724908f63c7dba2a5/t/60b7fab567f00141229cc2d8/1622670135197/sketch-pride.png Work - Pride